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Conveying the ‘Big Idea’ in the Language of Design

Creative Digital strategy works to build an online profile that positively expresses your company culture and unique selling propositions. In this article we take a look at the key pointers that make up a modern digital strategy.

Digital Strategy Melbourne

Developing story and setting goals.
By analysing what is working and not working with a customer’s existing digital strategy, ideas are refined into functional and actionable plans for improvement. These strategies can include branding and messaging improvements, website UI/UX strategy and the development of business strategy and digital marketing plans.

Brand Strategy
The professional branding design and development service offers in-depth analysis of where a client’s brand will feature in their customer touch-points. Brand strategy includes competitor analysis, industry analysis and discussions with the client on their business values. These strategic considerations are used to develop brand-marks, colours, typographies, graphic layouts, photographic choices and key business and product messaging.

Business Strategy
For start-up businesses, new product-line launches or for improving existing businesses strategies, we can review and brainstorm your business goals, business model, customer segment identification, competitor analysis, value propositions and customer journey mapping. The work provides insights to formulate good UI/UX design, meaningful value propositions and informs a firm basis for the development of a digital marketing strategy.

Digital Marketing Strategy
The marketing strategy assesses the work required to create new channels or improve existing channels. The marketing strategy plan evaluates the business goals for customer acquisition and conversions and gives a roadmap for development or optimisation of digital marketing channels, including Paid Advertising (PPC), Social Media Engagement (SMM), Facebook, Search Engine Optimisation (SEO), Email Marketing (EMD) and Print Marketing.

Jon Pike - Web Designer
August 15, 20232 minute read
Digital Marketing

Further Reading

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