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Introduction to eCommerce: The Essential Processes

This article gives a full rundown of the essential processes that are involved in starting and running a new ecommerce enterprise. We take a look at your new website can help manage the processes of selling online

Introduction to ecommerce

Ecommerce growth with quality design and the right digital tools.

Marketing strategy, quality design and the right digital tools are the important facets of a successful ecommerce website. You have to keep the shopper engaged, make your content visually appealing and have a clear funnel a visitor follows from acquisition through to checkout. With experience in ecommerce websites for both delivered and digital online sales, we can help your ecommerce business launch or take the next steps in your growth.

Ecommerce customer experience.

Your ecommerce website is more than just a brochure of your products. Functioning at its best, your ecommerce site should effectively convey your message, a fitting design aesthetic and a clear user-flow through to the sale.

For a Melbourne eCommerce Developer, strong calls to action are only the beginning – your site needs to bolster your credentials at every step of the buyer’s journey with clean and intuitive UI/UX design. The site must look just as good on small screens as desktops with responsive design choices for mobiles; it must have fast loading and be secure.

Ecommerce Design.

The design of an ecommerce solution begins with a strategy that fits your business goals. I work closely with my ecommerce customers to develop an understanding of the uniqueness of their product offerings and how best to strategically approach their online customers. A Melbourne eCommerce Developer needs a results-driven approach to best display the products on the site, showcase the brand and move the customer effectively through the sales funnel. With a considered ecommerce website design strategy, you’ll see more completed purchases, higher average order value and improved ROI for your online store.

The e-commerce tools you need to succeed.

A successful ecommerce website build will deliver robust functionality to administratively manage your sales, features to help you sell more products and good design to make your products look attractive to your customers.

The eCommerce toolbox.

Product filtering and sorting.

Product browsing can be greatly enhanced for the store visitor with additional product filtering options. Product filtering can be custom designed to exactly fit the specifications of products you offer – whether that may be to sort by price or filter by colour… Anything is possible to improve the user engagement of browsing through your catalogue! Additional features to help the user access product information can be added where appropriate – including quick previews, image enlargements, slideshows, wish-lists and product specification comparisons.

Related products, up-sells and cross-sells.

I can help you develop cross-promotional item structures to improve the volume of sales you receive per transaction. Depending on your requirements, my input can be both strategic or functional. Using strategised algorithms and the tools for running these types of promotions, visitors can be prompted to view items that compliment their product choices during the product browsing stage or can be offered discounts on cross-sell or up-sell items.

Promotional tools.

Whether simple or variable products, I can help you develop strategy around your sales pricing and provide an easy-to-manage system for adjusting and promoting your sales products on your website. More complex promotional systems can also be configured – including offers, free products, percentages off and limited time discounts.

Inventory management tools.

Stay on top of your inventory by using your ecommerce website backend management as a tool to manage inventory: Know how much stock you have on hand and get email alerts when stock is low.

Order fulfilment and customer communication tools.

Orders can be viewed and processed at-a-glance and customers can be communicated with at the click of a button – all from the back end of your ecommerce website! Say goodby to keeping on top of email threads with customers! You can now even manage your orders and customers from the smartphone app – meaning you can monitor your order fulfilment funnel and communicate with customers from anywhere!

Analytics and user behaviour.

With Google Analytics built right into the backend of your ecommerce store, you’ll be able to view reports and statistics on user engagement, sales, browsing behaviour, top-selling products and used discount codes. I can even incorporate your Google Adwords reporting tools into the back end of your site – so there’s only one place to get all the data you need – from acquisition all the way though to order fulfilment.

Email Marketing.

Longer-term cultivation of brand loyalty is a proven method of repeat business. I use MailChimp integration with Woocommerce to automatically connect your customers with your aftersales communications. I can help you set up a fully branded and on-message subscriber mail-out with MailChimp – including designing templates, setting up schedules and populating content.

Secure shopping carts that inspire trust.

Shoppers are rightfully wary of web security when they enter their credit card details online. It’s important to secure your website with payment gateways and site encryption – but just as important to display the trust logos of the securities employed on the shopping cart – letting users know their details won’t be compromised.

Similarly, cookie use can ensure selected products stay in the cart when the user navigates away to come back later.

Payment and shipping options.

Online customers expect to have multiple methods of payment and shipping options. More payment options results in more sales! I can assist in getting you set up with financing options like ZipPay and AfterPay as well as payment gateway configurations for the Australian banks, American Express and PayPal.

Creating a more streamlined – and sometimes completely automated – warehouse to customer solution will save your business time and money. I’m experienced in setting up shipping zones and integrating your website sales with your third-party logistics providers for seamless order fulfilment and providing your customers the peace of mind of parcel tracking information.

Jon Pike - Web Designer
August 15, 20238 minute read
Custom Web Design

Further Reading

Website Owner Using Wordpress

Why use the WordPress CMS over other website builders?

Whether we’re building a business website, blog or e-commerce platform, WordPress’s adaptability and proven track record make it the ideal CMS to transform your vision into a stunning and functional website.

Why we recommend Woocommerce for our eCommerce builds?

Why we recommend Woocommerce for our eCommerce builds?

With so many eCommerce solutions available, we give you a rundown of why Woocommerce is our eCommerce platform of choice. Let’s look at some of the features of Woocommerce and why we use it to successfully sell your products online and manage your online store.

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Tell us about your business project

Whether a website design, branding project or applying Search Engine Optimisation (SEO) techniques, get in touch to discuss how we can help you reach and engage more of your online customers.

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