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Introduction to eCommerce: The Essential Tools

The article takes a look at the most commonly asked for tools when building a new online store. All of which we can set up and configure for you - either through Woocommerce, or our tried and tested Woo Plugins.

Website designer planning ecommerce website

Quality eCommerce website design & the best digital tools.

As an eCommerce Website Designer with 10 years of experience, we have an excellent track record in providing the very best eCommerce design, technical assistance and support services for eCommerce stores running WordPress and Woocommerce.

Custom Designs

Custom designed ecommerce sites effectively convey your message, a fitting design aesthetic and a clear user-flow through to the sale. Custom designs ensure your site bolsters your credentials at every step of the buyer’s journey.


The design of an ecommerce solution begins with a strategy that fits your business goals. I work closely with my ecommerce customers to develop an understanding of the uniqueness of their product offerings and how best to strategically approach their online customers.

UI/UX Design

An effective ecommerce website design needs to intuitively move the customer through the sales funnel. From acquisition to conversion, Customer journey design ensures you’ll see more completed purchases, higher average order value and improved ROI for your online store.

The ecommerce website toolbox.

A successful ecommerce website build will deliver robust functionality to administratively manage your sales, features to help you sell more products and good design to make your products look attractive to your customers.

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Promotional Pricing

Robust systems for adjusting and promoting your product pricing across your site – including offers, free products, percentages off and limited time discounts.

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Up-sells and Cross-sells

Cross-promotional item structures prompt visitors to view complimenting product choices at checkout, improving the volume of sales you receive per transaction.

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Integrated Email Marketing

Automatic integration of customer email with your eCommerce platform helps longer-term cultivation of brand loyalty, promotes repeat business and improves after sales communications.

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Inventory Management

Stay on top of your inventory by using your ecommerce website as a tool to manage inventory: Know how much stock you have on hand and get email alerts when stock is low.

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Order Fulfilment

Monitor your order fulfilment and customer queries from your PC, tablet or phone! Orders can be processed at-a-glance and customers can be communicated with at the click of a button.

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Analytics and User Behaviour

View reports and statistics on user engagement, sales, browsing behaviour, top-selling products, discount codes, Google Ads and more – from acquisition though to order fulfilment.

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Secure Carts

Secured payment gateways, site encryption and trust logos of the securities employed on the shopping cart inspire trust – assuring your customers their personal details won’t be compromised.

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Product Findability

Product filtering, quick previews, image enlargements, slideshows, wish-lists and product comparisons can be custom-designed to exactly fit the specifications of the products you offer.

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Payment Options

More payment options results in more sales! I can set you up with financing options like ZipPay and AfterPay as well as payment configurations for the Australian banks, American Express and PayPal.

Woocommerce ecommerce logo

Why the Woocommerce e-commerce platform?

Because it’s the most customisable eCommerce platform on the web. Woocommerce fully integrates with the powerful features of a WordPress site and offers hundreds of free and low-cost extensions to better help you sell online, grow your store and find more customers. As of 2019, Woocommerce leads with the market share of 22% of all e-commerce platforms.

We are experienced developing and supporting online stores. We use the Woocommerce platform to provide you with all the tools you need to successfully sell your products online and manage your online store.

Jon Pike - Web Designer
August 15, 20236 minute read
Custom Web Design

Further Reading

Website Owner Using Wordpress

Why use the WordPress CMS over other website builders?

Whether we’re building a business website, blog or e-commerce platform, WordPress’s adaptability and proven track record make it the ideal CMS to transform your vision into a stunning and functional website.

Why we recommend Woocommerce for our eCommerce builds?

Why we recommend Woocommerce for our eCommerce builds?

With so many eCommerce solutions available, we give you a rundown of why Woocommerce is our eCommerce platform of choice. Let’s look at some of the features of Woocommerce and why we use it to successfully sell your products online and manage your online store.

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Tell us about your business project

Whether a website design, branding project or applying Search Engine Optimisation (SEO) techniques, get in touch to discuss how we can help you reach and engage more of your online customers.

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Ground Floor/470 St Kilda Rd, Melbourne VIC 3004

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