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How a Content Developer uses Search Engine Optimisation to Build Audiences

Search engine optimisation (SEO) techniques are aimed at making website content more visible to your audiences in search engines. Sometimes referred to as search engine marketing (SEM), a content developer uses SEO techniques to help website content get listed better, more frequently and at a higher position in organic search results. There are many facets…

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Search engine optimisation (SEO) techniques are aimed at making website content more visible to your audiences in search engines. Sometimes referred to as search engine marketing (SEM), a content developer uses SEO techniques to help website content get listed better, more frequently and at a higher position in organic search results.

There are many facets to SEO work but a content developer’s expertise is primarily in ‘on-page SEO’. This is the practice of optimising the site’s content and structure around the keywords and related keyword groups (LSI Keywords) that people use to find your pages in search engines. The practice of on-page SEO is essential to all further digital marketing work for a particular page (or series of pages) and gives your content the best grounding for a long-term web presence in searches.

Effective content marketing begins with good planning and development.

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Jon Pike - Web Designer
December 22, 20223 minute read
Search Engine Optimisation

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