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What’s involved in Website Speed Optimisation and why it’s important

Website Speed Optimisation Service is an important consideration for user engagement of your website. As website users, we absorb more internet content a day then ever before and users expect web content to be super zippy fast!

Person using a website with page speed optimisation

Super zippy webpage delivery

Why your page speed might need a boost…

As new technologies are embraced by internet browsers, Creating engaging websites that are content-rich with images, videos and animations is becoming more pervasive in website design. But all that extra coding and content slows down the speed that your website loads.

This has created an area of work for website designers to focus on displaying rich content whilst ensuring the web pages loads in a reasonable time… Under 4 seconds is the typical goal!

Slow loading speeds can hurt your bounce rate, your position in Google search results and ultimately lead to lost conversions in your service take-up or sales on your e-commerce website.

When visitors wait for a page to load that takes longer than 3 seconds, they consider this to be a poor engagement with the business. Oftentimes for longer page loading waits, the visitor will abandon the website and look elsewhere for the content they want.

It’s so important in user engagement that Google assesses webpage loading speeds as a factor in their determination of the quality of a website build – and gives priority in their search results to websites that load faster.

Improving your web page loading speeds.

In a Website Speed Optimisation Service, we will look at the build structure of your website and tweak a number of key components that affect the loading speed of the pages and functions.

Website caching

By storing reusable content from your site, bandwidth requirements of serving your website can be reduced to delver all the content faster to the end user.

Image compression and optimisation

Big images can be rendered down using both lossy and lossless compression techniques. Lazy loading can be applied to render images below the fold after the images at the top of the page. A content delivery network (CDN) can also be employed to load images from a network closer to the user’s location.

Hosting solution

We can consult and recommend the right level of hosting for your website’s requirements. Having the right hosting solution can greatly speed up the delivery of your site’s content and functions.

Minifying code

Code libraries and locally hosted javascript and CSS files can be shrunk down and also loaded strategically – so that the main content of the page loads first.

A one-time investment

If you change your hosting or change your site’s theme or structure in the future, some of the work might need to be done again. But because improving your site’s page speed is mostly a case of optimising the way your website is structured and making adjustments to the way it’s hosted, the work involved usually only needs to be done once. If you have a self-managed website and regularly update images yourself, we can set up an automated image compression function on your site.

Jon Pike - Web Designer
August 15, 20234 minute read
Search Engine Optimisation

Further Reading

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Whether a website design, branding project or applying Search Engine Optimisation (SEO) techniques, get in touch to discuss how we can help you reach and engage more of your online customers.

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