Australian Composer Of Emotive Classical Art Music, Including The Albums ‘Introspection’ & ‘Rare View’.
About Alan
A musician since 13 years old, Alan Griffiths is the composer of the albums Introspection and Rare View. After Alan’s debut classical albums had been warmly received by audiences and critics alike.
Alan was in need of an eCommerce solution to sell his his recorded compositions and better connect with his online audience. It was a rare honour as a designer to develop an ecommerce site and brand collateral for such a passionate artist trailblazing their genre.
Content development and marketing collateral
We’ve continued to help promote Alan’s work with promotional designs – including brochures, flyers, videos and social media posts to market upcoming performances of his work and for sales of his recorded works.
Website Transformation
The primary driver of the website structure was the organisation a vast quantity of digital media Alan had output to date – including 2 studio albums, a concert album and a trove of video media. The content also included development of concert footage and behind the scenes featurettes charting the journey of a modern composer’s process of recording and arranging concerts of his work.
We hooked Alan up with Woocommerce to manage both the digital and CD sales of his recordings. Since the website went live, Alan has seen a marked growth in sales and engagement with his audience. It’s a great pleasure to see the work we have done together come to fruition as a website. There’s a lot to explore here for classical music aficionados.
