Rebranding and website development for Australia’s preeminent pipe organ builders and restorers.
About APO
Australian Pipe Organs are a Melbourne company of craftsmen whose work ensures the continuity of the organ-building craft, the needs of their clients and a long-term organ-building presence in Australia.
To make it easier to grow their online portfolio of completed projects, APO were looking to upgrade their static HTML-site to a new CMS. They also wanted to develop a new visual identity to better embody the long history of the company and of the illustrious musical instruments in their care.
Digital Brand
Working the owners, we provided them with a number of logotype concepts for consideration – settling on a final design of that expresses the professionalism and quality of their services and work. The newly designed logotype connotes the fine musical instruments the business looks after while the acronym’s flourish connotes classical music. The rich metal and wood colours of the instruments are further reflected in the brand colour choices.
Website Transformation
We created a new WordPress website for the business that’s easy for them to add and update their projects. The website redesign project encompasses a new site build and new design, including photographic optimisation and curation and on-page search engine optimisation.
A part of APO’s brand revamp included improved services descriptions focusing on clearer value propositions and the prestigious 40 years’ history of the company.
