Rebranding and website development for Australia’s preeminent pipe organ builders and restorers.
Australian Pipe Organs are a Melbourne company of craftsmen whose work ensures the continuity of the organ-building craft, the needs of their clients and a long-term organ-building presence in Australia.
To make it easier to grow their online portfolio of completed projects, APO were looking to upgrade their static HTML-site to a new CMS. They also wanted to develop a new visual identity to better embody the long history of the company and of the illustrious musical instruments in their care.
We created a new WordPress website for the business that’s easy for them to add and update their projects. The website redesign project encompasses a new site build and new design, including photographic optimisation and curation and on-page search engine optimisation.
A part of APO’s brand revamp included improved services descriptions focusing on clearer value propositions and the prestigious 40 years’ history of the company.