Putting the friendly face of One World Migration front and centre of the visual identity.
With over 10 years experience in Australian immigration, One World Migration are a company with the expertise, knowledge and experience to deliver successful visa solutions tailored to their customer’s specific needs.
The business owners were looking to establish a new website design to clearly show the visa types the company assists their customers with. The logotype was already in place but they were looking to enrich the brand with the knowledgable and friendly personalities of its migration agents. The minimalist brand and web design for One World simplifies the complex legislative services the business offers its customers.
The brand of One World Migration is the knowledgable and friendly personalities of its migration agents. The visual design of the website puts the focus on the staff that run the business and clearly explains the visa types and industries the company assists their customers with.
We developed a fresh visual identity to compliment the values of the “One World” brand and existing ‘globe’ logo, including the development of a series of visual compositions that show their customer segments against a background of Australian skylines. Complimenting the new backgrounds layouts are photographs of the the ‘One World’ staff, reinforcing the personality of the business and its people.
One World Migration turned to us to assist them in drafting original content that would be easy to digest for their visitors – turning often complex service descriptions into a branded messaging strategy.
Following on from strengthening the visual identity of the business, we worked with One World to develop a suite of printed designs for information brochures, business cards and other marketing materials. These branded assets convey clear information with recognisable visual consistency across the branded customer touch-points.