Professional and affordable cladding installations across Victoria for 27 years.
About ProSide Select
A family-owned company of vinyl weatherboard specialists committed to providing quality installations across Melbourne and Victoria. Although the skills-base within the business stretched back 27 years, the founders were looking to establish a new brand identity and website to improve customer connection and market share of their specialist services across the state.
The brand identity
The initial discovery and consultation included market research, business name development and strategy on how to best present the unique values of the services and products in an already crowded local market. The logo and branding development showcases the professionalism and build-quality of their services and products. Key to the success of this project was consolidation of the best photographic assets of work from ProSide’s many years of service to Victorian home owners.
The project resulted in the production of large-format brochures, car decals, marketing materials and an extensive online portfolio website. These branded assets ensure recognisable consistency across the ProSide customer touch-points.
Web design and content development
The website design followed a three-fold goal of educating customers to the benefits of the product, presenting a prestigious brand and showcasing a vast archive of nearly 30 years of work completed by the owners of the company.
The company had a great deal of information on their products and services in hard-copy ring-binders and hundreds of project photographs on cameras and USB drives. Digitising, curating, copywriting and optimising all this content created a wealth of information to work with for both the website presentation and the search engines.