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B2C E-commerce website and visual identity for Snuggi – the ultra-comfortable hybrid mattress-in-a-box.

About Snuggi

In 2018, the Snuggi founders launched their hybrid mattress. Featuring a firm sprung-core and ultra soft top, the Snuggi is a comfortable bed built to universally provide comfort and support for all body types, weights and sleeping positions.

The brief was simple.

Snuggi needed a brand and ecommerce website to launch, promote and sell this uniquely comfortable and attractive direct-to-consumer product.

Snuggi mattress

The brand

Inspiring the customers with a palette of whites and blues binds the brand elements to the unique aesthetics of the mattress design. Similarly, the logotype, typography and iconography needed to be modern, clear and connote the comfort benefits of the product.

Brand collateral was produced for a consistent message across flyers, brochures, care instructions and business cards.

Snuggi Logo 1
Snuggi Graphic 1
Snuggi Graphic 3
Snuggi Graphic 2
Brochure Design - Snuggi

The website and content

Snuggi hired us to create their new ecommerce website to match the design quality and aesthetic of their bold, blue and white mattress design. Product photography was conceived and shot for the site with responsivity for screen sizes factored in.

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eCommerce Website Designer Melbourne
Snuggi Website Design 5
Snuggi Website Design 1
Snuggi Website Design 2


The site was developed on WordPress and powered by Woocommerce. It makes use of many core and third-party Woocommerce features and integrations – including specials, coupons, promotions and email marketing.

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Ground Floor/470 St Kilda Rd, Melbourne VIC 3004

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