Designing the brand + Identity for the exciting experience of flying a Bell 47 helicopter above the skyline of Melbourne.

The Bell 47 Experience is the only sight-seeing helicopter tour in Australia in the legendary Bell 47 helicopter. I worked in partnership with the designer, Anna Bogusz, to develop a logo and brand identity for the business owners. We choose to accentuate the helicopters’ affiliation with the TV series M*A*S*H by branding the chopper in a military-fatigue, green livery. The branding project was further enhanced with a suite of marketing collateral including business cards, flight itinerary, gift certificates and brochures.