Revamping your visual identity
For established brands seeking a fresh start, our rebranding service breathes new life into your identity while retaining your existing brand equity. We analyse market trends, consumer insights and your business goals to shape a revitalised brand that resonates with your target audience.
We begin with an in-depth analysis of your current brand identity, market position and customer perception. Understanding your brand’s strengths and areas for improvement is crucial to shaping the right direction for the refresh. Through client consultations, we gain insights into your vision, aspirations and long-term goals for the brand.
We take inspiration from your brand’s existing elements and evolve them into a fresh and contemporary visual identity. We carefully craft a new logotype, typography and colour palette that breathes new life into your brand while preserving its familiar essence.
With the refresh complete, we provide you with comprehensive brand guidelines, offering clear instructions on logo usage, colour codes, typography and other design elements. The guidelines help maintain brand consistency and alignment across all future brand communications.
Our Brand Refresh Service empowers your business with renewed confidence, revitalised appeal and a contemporary visual presence – positioned for growth and success in today’s ever-evolving market.
Frequently Asked Questions
Jonathan answers the most frequently asked questions we get on our Logo and brand design services.
Yes, we do offer logo design as a standalone service. While we highly recommend a brand style guide to maintain consistency across all brand elements, we understand that your immediate needs might focus on a logo design. However, keep in mind that a brand style guide ensures that your logo is used effectively and cohesively across various platforms, enhancing brand recognition and professionalism. If you’re interested in just logo design, we’re here to provide you with a distinctive and impactful logo that aligns with your brand’s identity. If you decide to expand your brand’s visual identity in the future, we can seamlessly integrate your logo into a comprehensive brand style guide.
The cost for a brand refresh is influenced by several factors that contribute to the comprehensive nature of the process. Even though a brand refresh retains certain elements of your existing brand, it involves a strategic evaluation and adjustment of visual elements, messaging, and overall brand strategy. The process requires in-depth research, consultations, design work, and often aligning your brand with new trends and customer preferences.
While a new brand may involve creating elements from scratch, a brand refresh demands a delicate balance of preserving your brand’s essence while infusing new energy. It requires careful consideration of what to retain, what to modernise, and how to seamlessly integrate the updated components. Additionally, the development of a brand style guide ensures consistency across all platforms.
Ultimately, both processes involve a dedicated team’s time, expertise, and creative effort. Our goal is to deliver a revitalised brand identity that effectively captures your evolving business goals and resonates with your target audience. Whether it’s a brand refresh or a new brand, our commitment to quality and impactful outcomes remains consistent.
Still Have Questions?
If you can’t find an answer to your question in the FAQ’s above, you can always contact me and I’ll respond asap.
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