New Visual Identity
We provide a comprehensive process for new brands, designed to establish a strong and consistent visual tone that resonates with your target audience and sets you apart in competitive markets.
The process begins with a client interview where we delve into your brand’s values, mission and vision to help us create a visual identity that authentically represents your business.
From the insights gathered during the interview, we develop a logotype that embodies your brand’s personality. We iterate and refine until we achieve a design that you love. Building upon the logotype, we extend the design into a cohesive visual language, including typography, colour palettes and additional visual elements that amplify your brand’s messaging. We present the initial visual identity concepts to you for review and feedback. To ensure we meet your expectations, revisions are made until the final design perfectly reflects your brand’s identity.
Upon approval, you will receive a comprehensive package of deliverables including the original design files in industry-standard formats and a complete set of design files optimised for various applications, ensuring your brand maintains its visual integrity across digital and print media.
Frequently Asked Questions
Jonathan answers the most frequently asked questions we get on our Logo and brand design services.
Yes, we do offer logo design as a standalone service. While we highly recommend a brand style guide to maintain consistency across all brand elements, we understand that your immediate needs might focus on a logo design. However, keep in mind that a brand style guide ensures that your logo is used effectively and cohesively across various platforms, enhancing brand recognition and professionalism. If you’re interested in just logo design, we’re here to provide you with a distinctive and impactful logo that aligns with your brand’s identity. If you decide to expand your brand’s visual identity in the future, we can seamlessly integrate your logo into a comprehensive brand style guide.
The cost for a brand refresh is influenced by several factors that contribute to the comprehensive nature of the process. Even though a brand refresh retains certain elements of your existing brand, it involves a strategic evaluation and adjustment of visual elements, messaging, and overall brand strategy. The process requires in-depth research, consultations, design work, and often aligning your brand with new trends and customer preferences.
While a new brand may involve creating elements from scratch, a brand refresh demands a delicate balance of preserving your brand’s essence while infusing new energy. It requires careful consideration of what to retain, what to modernise, and how to seamlessly integrate the updated components. Additionally, the development of a brand style guide ensures consistency across all platforms.
Ultimately, both processes involve a dedicated team’s time, expertise, and creative effort. Our goal is to deliver a revitalised brand identity that effectively captures your evolving business goals and resonates with your target audience. Whether it’s a brand refresh or a new brand, our commitment to quality and impactful outcomes remains consistent.
Still Have Questions?
If you can’t find an answer to your question in the FAQ’s above, you can always contact me and I’ll respond asap.
Process
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Examples of brands we've worked on
Client Testimonials
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