Copywriting Services
We are dedicated to increasing your Authority and Authenticity with Custom Messaging and Content development for business websites and SEO.
Project Types
Frequently Asked Questions
Jonathan answers FAQs for our Copywriting services.
When I encounter a new industry, my approach is thorough and comprehensive. Here’s how I ensure the content is on point:
- Research: We embark on in-depth research to understand the industry, products, services and target audience. This involves studying industry-specific terminology, trends, and competitors.
- Client Collaboration: We collaborate closely with you to gather essential information about your business, goals, and unique selling points. Your insights provide valuable context that enriches our writing.
- Interviews and Discussions: We may conduct interviews or discussions with subject matter experts within your organisation to gain insights that contribute to accurate content creation.
- Understanding the Audience: We focus on understanding the needs, preferences and pain points of your target audience. This understanding guides our content creation to ensure it resonates effectively.
- Customisation: Each piece of content is tailored to match your brand’s voice, messaging style and values. While we adapt to the industry, we retain your brand’s authenticity.
- Sample Work: We might request sample materials or existing content from you to gain a better understanding of your industry’s communication style and tone.
- Feedback Loop: We maintain an open line of communication with you throughout the process. This allows for feedback, clarifications, and adjustments to ensure the content accurately represents your industry.
I have a knack for quickly immersing myself in new industries and distilling complex information into engaging, reader-friendly content. My ultimate goal is to create copy that not only reflects your industry accurately but also captures the attention and interest of your target audience effectively.
Ensuring high-quality copy is at the core of my copywriting process. I follow a well-defined process that guarantees the content I deliver meets the highest standards:
- Initial Briefing: We begin by thoroughly understanding your project requirements, target audience, messaging goals and any specific guidelines you provide.
- Research: Our team conducts comprehensive research to gather insights about your industry, competitors and relevant trends. This helps us create informed and accurate content.
- Content Strategy: Based on the information gathered, we develop a content strategy that outlines the structure, key points and messaging approach for the copy.
- Creation: We craft the content, paying attention to tone, style, clarity and engagement. We focus on creating content that speaks directly to your audience.
- Proofreading and Editing: Each piece of content undergoes thorough proofreading and editing to ensure grammatical accuracy, coherence and consistent messaging.
- Revision Process: We value your feedback. If revisions are needed, we collaborate with you to refine the content until it aligns perfectly with your vision.
- Quality Assurance: Before delivering the final content, we perform a final quality-check to ensure all aspects of the copy meet our quality standards.
- Client Approval: We seek your approval before finalising the content, ensuring you’re completely satisfied with the outcome.
- Deadline Adherence: Our commitment to deadlines ensures that you receive the content on time without compromising quality.
- Collaborative Approach: Throughout the process, we maintain open communication with you, keeping you informed and engaged at every stage.
My meticulous process is designed to deliver copy that not only meets your expectations but also effectively communicates your message, resonates with your audience and supports your business goals.
I have extensive experience in writing copy that is optimised for search engines (SEO). I’m well-versed in the nuances of SEO-friendly content creation and I understand the critical role SEO plays in driving organic traffic to your website.
My approach to writing SEO-friendly copy includes:
- Keyword Research: We conduct thorough keyword research to identify relevant and high-performing keywords that align with your content and target audience.
- Keyword Integration: We integrate these keywords into the content while maintaining natural flow and readability. We ensure that keywords are strategically placed for optimal SEO impact.
- Content Relevance: We craft content that is not only keyword-rich but also relevant to your industry, products or services. This ensures that your content resonates with both search engines and human readers.
- Meta Tags and Descriptions: We create compelling meta titles and descriptions that encourage clicks in search engine results pages, improving click-through rates (CTR).
- User Intent: We focus on understanding user intent behind search queries and tailor the content to provide valuable answers or solutions to user queries.
- Structured Content: Our content is structured in a way that search engines can easily understand, using headings, subheadings, bullet points and other formatting elements.
- Quality and Engagement: While optimising for SEO, we prioritise delivering high-quality, engaging and informative content that keeps visitors on your site.
- Regular Updates: SEO is an evolving field. We stay updated with industry trends and algorithm changes to ensure that our SEO practices remain effective.
My experience in writing SEO-friendly copy spans various industries and content types, from blog posts and product descriptions to website pages and more. I’m dedicated to crafting content that not only ranks well on search engines but also delivers value to your audience, driving both traffic and engagement.
Yes and no. We do harness the power of AI in certain aspects of our copywriting process. While our primary focus is on human creativity and expertise, we have recently started to utilise AI tools for research and idea generation. These tools assist us in gathering valuable insights, trends and data related to your industry and target audience.
AI research allows us to access a wealth of information quickly and efficiently, ensuring that our content is well-informed and up-to-date. Additionally, AI-generated ideas can inspire our creative process and serve as a springboard for crafting original and engaging content that aligns with your goals.
However, it’s important to note that the core of our copywriting remains rooted in human development. By combining the strengths of AI-driven research and human creativity, we ensure the content we produce is both informed and engaging, capturing the essence of your brand and delivering it to your target audience effectively.
Still Have Questions?
If you can’t find an answer to your question in the FAQ’s above, you can always contact me and I’ll respond asap.
Client Testimonials
We pride ourselves in clear communication and achieving client goals.
Ready to amplify your message with compelling copy?
Elevate your communication and connect with your audience on a whole new level. Contact us to get started on content that resonates with your audience.