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Get a full SEO picture before starting a digital marketing program. Try our Website Audit / SEO Roadmap package.

Search Engine Optimisation (SEO) Services

Applying Search Engine Optimisation (SEO) techniques to help your site reach more of your customers in search engines.

Melbourne Digital Marketing Services

Services Overview

Get found in the crowd with Search Engine Optimisation Services. Our SEO Services elevate your online presence and drive organic traffic to your website.

With the ever-increasing competition in the digital landscape, having a well-optimised website is essential to stand out in Search Engines and reach more of your target audience.

To identify areas for improvement and discover the potential for new visitors, we begin SEO projects with a website audit. We analyse all on-page elements like domain health, meta tags, headings, content and technical aspects such as site speed and mobile responsiveness.

We conduct in-depth keyword research to identify relevant high-traffic keywords that align with your business objectives. We examine your top competitor’s keyword reach and perform a keyword gap analysis to better understand which keyword strategies will be most effective for your business.

We optimise your site’s content and structure to ensure search engines can crawl and index your pages – strategically incorporating keywords, improving meta tags and organising content to enhance user experience and search visibility.

SEO is an ongoing process and we continuously monitor, analyse and refine strategies to keep your website ahead of the competition and adapt to changing search engine algorithms. We provide regular performance reports about your website’s progress. Our detailed analytics and insights help track keyword rankings, traffic growth and other essential metrics.

Project Types

Related Services

Project Types

1. Website Audit / SEO Roadmap

Our Website Audit / SEO Roadmap Service is a comprehensive analysis of your website’s performance and search engine readiness.

We dig deep into your site’s structure, content and technical specs to identify areas for improvement and opportunities for growth.

Our audit includes evaluating site speed, mobile responsiveness, URL structure and proper indexing to optimise your website for better search engine rankings.

Understanding your audience’s search behaviour is critical. Our comprehensive keyword research activity identifies high-value keywords related to your business. This helps target the right audience, identify opportunities to enhance existing content and uncover gaps for new content creation that aligns with your target audience’s search intent.

We analyse your competitors’ SEO strategies to gain insights and discover opportunities for outperforming them in search rankings. This valuable information allows us to develop a tailored SEO plan to boost your website’s performance.

Based on our findings, we provide you the core data findings in a detailed report of recommendations. Our actionable insights empower data-driven decisions to improve your search engine performance.

Key Features

  • Technical Recommendations
  • On-Page SEO Analysis
  • Keyword Research and Analysis
  • Competitive Analysis
  • Local SEO Assessment (if applicable)
  • Performance Tracking and Measurement
  • Customised Action Plan

Quick Estimate

  • $2,500 or Free with any SEO program
  • 1-2 Months
  • Fixed Price

2. Local SEO

Take your local presence to new heights with our expert local SEO solutions designed to boost your online presence in your local community.

With a focus on optimising your website and online listings for local searches, we work to make your business appear more prominently when potential customers search for your products or services in your area.

Based on the website Audit / SEO Roadmap work, we ensure your website contains the most relevant and high-traffic, keyword-optimised content for your local market. We optimise your content, meta tags and local citations to align with the keywords, improving your search engine rankings and increasing organic traffic from local customers.

We optimise your Google Business Profile listing to enhance visibility in Google Maps and local search results. By ensuring consistency across all online platforms, including directories and review sites, we strengthen your online reputation and build trust with potential customers.

We also implement local schema markup to provide search engines with essential business information, improving the chances of appearing in featured snippets and knowledge panels.

With our Local SEO Service, your business gains a competitive edge in the local market, attracting more foot traffic, phone calls and website visits from nearby customers.

Key Features

  • On-Page Optimisation
  • Google My Business (GMB) Optimisation
  • Local Citations Management
  • Local Schema Markup
  • Reviews and Reputation Management
  • Monthly Reporting
  • Continuous Optimisation

Quick Estimate

  • Free Audit / Roadmap
  • + $1,000 Per Month
  • Min. 3-Month Engagement
  • Available Extensions

3. National SEO

Our National SEO Service is specifically designed to enhance your website’s visibility and search engine rankings across a broader geographic area, typically targeting a country or region – optimising your website’s content, technical aspects and link profile to attract a larger organic audience.

A national SEO program requires a more comprehensive approach and a broader scope of work, including extensive keyword research, considering regional variations and user intent across various cities or states.

Through comprehensive keyword research, we identify high-value keywords relevant to your target market, ensuring your website ranks prominently in national search results. Our on-page optimisation techniques – including meta tags, headings and content enhancements – improve your website’s search engine rankings and visibility.

In addition to keyword research, a national SEO program involves optimising or creating a significantly larger number of web pages, often targeting various products, services or business locations across the country. As a result, the on-page optimisation, content creation and technical improvements must cater to a broader audience, making the scope of work more extensive and resource-intensive.

Our team also works diligently on technical SEO improvements, ensuring your website’s structure and performance align with search engine requirements. We implement link building strategies to enhance your website’s authority and reputation, boosting its rankings in national search results.

With our National SEO Service, your website gains a competitive edge on a national scale, attracting more potential customers and driving sustained growth.

Key Features

  • Extensive Keyword Research
  • On-Page Optimisation
  • Content Strategy
  • National Link Building
  • Performance Tracking and Reporting
  • Multichannel SEO
  • Localised SEO Initiatives
  • Continuous Optimisation

Quick Estimate

  • Free Audit / Roadmap
  • + $2,000 Per Month
  • Min. 6-Month Engagement
  • Option to Extend

4. International SEO

An International or Global SEO Package is designed to optimise a website’s visibility and performance on a global scale, targeting multiple countries and regions worldwide.

This package of work is for businesses seeking to expand their online presence and attract an international audience with a strategy that requires considerations of language, cultural nuances and international search engines.

International SEO empowers businesses to penetrate new markets, reach a diverse international audience and increase brand visibility on a global scale. It caters to the unique complexities of international SEO, enabling businesses to thrive in a highly competitive global landscape.

Through extensive keyword research, we identify relevant and high-traffic keywords across multiple countries and languages, ensuring your website ranks prominently in global search results.

Global technical SEO improvements are vital for seamless website accessibility across various regions. We optimise site structure, hreflang tags, and geotargeting settings to provide a personalised user experience for international visitors.

Our global link building strategies enhance your website’s global authority, helping you rank higher in international search engines. We secure backlinks from relevant sources in different countries, strengthening your website’s reputation and credibility worldwide.

With our Global SEO Service, your business gains a strong foothold in international markets, attracting a diverse global audience and positioning your brand for worldwide success.

Key Features

  • Global SEO Strategy Consultation
  • Multinational Keyword Research
  • hreflang Implementation
  • Multinational Link Building
  • International Content Strategy
  • Multichannel SEO
  • Geotargeting and IP Redirects
  • International Link Building
  • International SEO Performance Tracking
  • Continuous Optimisation

Quick Estimate

  • Free Audit / Roadmap
  • + $4,000 Per Month
  • Min. 9-Month Engagement
  • Option to Extend
Jon Pike - Web Designer

Frequently Asked Questions

Jonathan answers FAQs for our Search Engine Optimisation packages.

SEO is an ongoing process as I continuously monitor, analyse and refine strategies to keep your website ahead of the competition and adapt to changing search engine algorithms.

I believe that providing flexible options to suit your business needs is better offered over a length of time. This allows me to implement a comprehensive SEO strategy and monitor its impact over an adequate period to achieve results.

During the initial engagement period, my team and I will diligently work on optimising your website and off page listings to enhance your online visibility and reach more customers effectively. I continuously track the performance of our strategies and make data-driven adjustments to ensure success throughout the contract period and beyond.

Once the technical optimisations and optimisation of existing content is completed, there is always room for further improvement. I typically spend time beyond the initial minimum engagement period in link building and/or a program of extended content development. I also keep on top of the performance of the website, provide reporting analysis, further strategies and making continual adjustments for changes to search engine algorithms. Continual attention to SEO is more important for businesses that operate in a competitive market and for businesses looking to dominate search engine rankings. You’re probably already aware of how competitive search results for your market are, but if not, the initial SEO Audit / SEO Roadmap service will identify this.

Yes, I can bundle together activities for local, national and even international SEO programs and only charge you the monthly rate associated with the higher tier package. However, this additional workload may push out the timings for SEO results. I will always tailor SEO programs and costings around your goals and expectations.

Yes. Whether you prefer SEO, Google Ads or a combination of both, the Website Audit / SEO Roadmap package is essential for getting started. I recommend engaging with us on this program of work before starting any SEO or PPC program as the keyword research and technical optimisation audits will improve either choice and lead to improved landing page designs and keyword choices.

Yes and No. I offer content development and copywriting service packages that are based primarily on closing the keyword analysis gap and beating your competitor’s rankings for particular keywords. A side benefit of this work is that these articles can be used for your social media channels, alongside your website’s pages and posts.

Still Have Questions?

If you can’t find an answer to your question in the FAQ’s above, you can always contact me and I’ll respond asap.

Client Testimonials

We pride ourselves in clear communication and achieving client goals.

Lee Courington - Testimonial Photo

Lee Courington

 – Owner, One World Migration

Great design and professional service. Have used Jonathan’s services on two business web sites now. Highly recommend.

Testimonial Photo 3

Ralph Stevens

 – Owner, Ocean Time Marine

We have used Jon for many years for our website development and design and also our software development and design. Contact Jon for your new website or upgrade and it will be the best investment that you can make in your business.

Pav Deshmekh - Testimonial Photo

Pallavi Deshmukh

 – Owner, Kinesio Physio

Jonathan is an absolutely fantastic web designer. He worked out an excellent website design for us. He took all suggestions & made them better. He had very practical & relevant pointers throughout the process & all work was very professional.

Andy Jowett - Testimonial Photo

Andrew Jowett

 – Owner, Bell 47 Experience

Jon has a very particular set of skills acquired over a long career: quick to understand a business, great at graphic design and the ability to implement an entire online web solution quickly. He is always proactive and available online which means I can get adjustments and enhancements executed quickly.

Tell us about your SEO project

Ready to boost your online visibility and drive more traffic to your website? Let our expert SEO team elevate your brand to new heights. Contact us now to start your journey to digital success!

NEXT DIGITAL DESIGN
Ground Floor/470 St Kilda Rd, Melbourne VIC 3004

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