The cost for a brand refresh is influenced by several factors that contribute to the comprehensive nature of the process. Even though a brand refresh retains certain elements of your existing brand, it involves a strategic evaluation and adjustment of visual elements, messaging, and overall brand strategy. The process requires in-depth research, consultations, design work, and often aligning your brand with new trends and customer preferences.
While a new brand may involve creating elements from scratch, a brand refresh demands a delicate balance of preserving your brand’s essence while infusing new energy. It requires careful consideration of what to retain, what to modernise, and how to seamlessly integrate the updated components. Additionally, the development of a brand style guide ensures consistency across all platforms.
Ultimately, both processes involve a dedicated team’s time, expertise, and creative effort. Our goal is to deliver a revitalised brand identity that effectively captures your evolving business goals and resonates with your target audience. Whether it’s a brand refresh or a new brand, our commitment to quality and impactful outcomes remains consistent.