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Visual Identity Design

Achieving a stronger customer connection through effective Brand development & Visual Identity design based on sound creative strategy.

Services Overview

Whether starting a new venture or looking to revitalise your current brand, we can shape your business vision into a powerful and distinctive visual identity that sets you apart from your competitors.

Your logo is the face of your brand and we take great care in its creation. We take time to understand your business values, target audience and aspirations. We then craft a complete visual language that communicates your brand's personality. From logos, iconography, photography, typography and colour palettes - we ensure every element aligns with your brand values and evokes emotions that resonate with your audience.

To ensure consistent branding and recognition across all all customer touch-points, we create a Brand Style Guide. This is your brand's rulebook that outlines proper logo usage, typography guidelines, colour specifications and image treatments.

Your brand is more than just visuals; it's a story waiting to be told. We help you craft a compelling brand narrative that connects with your audience on a deeper level. Whether it's through engaging copywriting or powerful visual storytelling, we ensure your brand voice is authentic and consistent.

Project Types

Related Services

Project Types

New Visual Identity Design Service

1. New Visual Identity

We provide a comprehensive process for new brands, designed to establish a strong and consistent visual tone that resonates with your target audience and sets you apart in competitive markets.

The process begins with a client interview where we delve into your brand's values, mission and vision to help us create a visual identity that authentically represents your business.

From the insights gathered during the interview, we develop a logotype that embodies your brand's personality. We iterate and refine until we achieve a design that you love. Building upon the logotype, we extend the design into a cohesive visual language, including typography, colour palettes and additional visual elements that amplify your brand's messaging. We present the initial visual identity concepts to you for review and feedback. To ensure we meet your expectations, revisions are made until the final design perfectly reflects your brand's identity.

Upon approval, you will receive a comprehensive package of deliverables including the original design files in industry-standard formats and a complete set of design files optimised for various applications, ensuring your brand maintains its visual integrity across digital and print media.


  • Client Interview
  • Logotype Design
  • Visual Language Development
  • Presentation / Revisions


  • Native Design Files
  • Full Suite of Design Exports
  • Brand Guidelines

Quick Estimate

  • $5,000 - $10,000
  • 1-2 Months
  • Fixed Price
  • 3 Rounds of Revisions

2. Brand Refresh / Rebranding

For established brands seeking a fresh start, our rebranding service breathes new life into your identity while retaining your existing brand equity. We analyse market trends, consumer insights and your business goals to shape a revitalised brand that resonates with your target audience.

We begin with an in-depth analysis of your current brand identity, market position and customer perception. Understanding your brand's strengths and areas for improvement is crucial to shaping the right direction for the refresh. Through client consultations, we gain insights into your vision, aspirations and long-term goals for the brand.

We take inspiration from your brand's existing elements and evolve them into a fresh and contemporary visual identity. We carefully craft a new logotype, typography and colour palette that breathes new life into your brand while preserving its familiar essence.

With the refresh complete, we provide you with comprehensive brand guidelines, offering clear instructions on logo usage, colour codes, typography and other design elements. The guidelines help maintain brand consistency and alignment across all future brand communications.

Our Brand Refresh Service empowers your business with renewed confidence, revitalised appeal and a contemporary visual presence - positioned for growth and success in today's ever-evolving market.


  • Brand Analysis
  • Logotype Design
  • Visual Language Development
  • Presentation / Revisions


  • Native Design Files
  • Full Suite of Design Exports
  • Brand Guidelines

Quick Estimate

  • $5,000 - $10,000
  • 1-2 Months
  • Fixed Price
  • 3 Rounds of Revisions
Jon Pike - Web Designer

Visual Identity Design FAQs

Jonathan answers the most frequently asked questions we get on our Logo and brand design services.

Yes, we do offer logo design as a standalone service. While we highly recommend a brand style guide to maintain consistency across all brand elements, we understand that your immediate needs might focus on a logo design. However, keep in mind that a brand style guide ensures that your logo is used effectively and cohesively across various platforms, enhancing brand recognition and professionalism. If you’re interested in just logo design, we’re here to provide you with a distinctive and impactful logo that aligns with your brand’s identity. If you decide to expand your brand’s visual identity in the future, we can seamlessly integrate your logo into a comprehensive brand style guide.

The cost for a brand refresh is influenced by several factors that contribute to the comprehensive nature of the process. Even though a brand refresh retains certain elements of your existing brand, it involves a strategic evaluation and adjustment of visual elements, messaging, and overall brand strategy. The process requires in-depth research, consultations, design work, and often aligning your brand with new trends and customer preferences.

While a new brand may involve creating elements from scratch, a brand refresh demands a delicate balance of preserving your brand’s essence while infusing new energy. It requires careful consideration of what to retain, what to modernise, and how to seamlessly integrate the updated components. Additionally, the development of a brand style guide ensures consistency across all platforms.

Ultimately, both processes involve a dedicated team’s time, expertise, and creative effort. Our goal is to deliver a revitalised brand identity that effectively captures your evolving business goals and resonates with your target audience. Whether it’s a brand refresh or a new brand, our commitment to quality and impactful outcomes remains consistent.

Still Have Questions?

If you can’t find an answer to your question in the FAQ’s above, you can always contact me and I’ll respond asap.

Examples of brands we've worked on

Brand Designer Melbourne - Australian Pipe Organs - Brand Identity
Brand Designer Melbourne - Snap & Spend Gift Cards - Brand Identity
Brand Designer Melbourne - Ocean Time Marine - Brand Identity
Brand Designer Melbourne - Snuggi - Brand Identity
Brand Designer Melbourne - ProSide Select - Brand Identity
Brand Designer Melbourne - Negosi8 Finance - Brand Identity
Brand Designer Melbourne - The Bell 47 Experience - Brand Identity
Brand Designer Melbourne - Cafe Logo Design
ACAAS Logo Design
Brand Designer Melbourne - View Cafe - Brand Identity

Client Testimonials

We pride ourselves in clear communication and achieving client goals.

Lee Courington - Testimonial Photo

Lee Courington

 – Owner, One World Migration

Great design and professional service. Have used Jonathan’s services on two business web sites now. Highly recommend.

Testimonial Photo 3

Ralph Stevens

 – Owner, Ocean Time Marine

We have used Jon for many years for our website development and design and also our software development and design. Contact Jon for your new website or upgrade and it will be the best investment that you can make in your business.

Pav Deshmekh - Testimonial Photo

Pallavi Deshmukh

 – Owner, Kinesio Physio

Jonathan is an absolutely fantastic web designer. He worked out an excellent website design for us. He took all suggestions & made them better. He had very practical & relevant pointers throughout the process & all work was very professional.

Andy Jowett - Testimonial Photo

Andrew Jowett

 – Owner, Bell 47 Experience

Jon has a very particular set of skills acquired over a long career: quick to understand a business, great at graphic design and the ability to implement an entire online web solution quickly. He is always proactive and available online which means I can get adjustments and enhancements executed quickly.

Tell us about your business branding project

We’ve helped dozens of companies improve their digital brand profile. Let us know what we can do for you.

Next Digital Design - Logo - White - SVG

Ground Floor/470 St Kilda Rd, Melbourne VIC 3004

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